Hey PreMadonna’s: There were rumors this week about the debut of the new Palm Pre the day before Apple’s keynote at WWDC in June. Love her or hate her, I couldn’t help but think about what Palm/Sprint could learn from the nomination of Vice Presidential candidate Sarah Palin last year.

1). Brains Are Nice, But Beauty…: Sarah Palin reads “all of”, “most of” and “any” publications to inform her of international events, but the real reason she made such a stir was, well, you know… The Pre is definitely beautiful, and looks quite brainy. It may actually outshine the Blackberry and the iPhone in both departments. Palm is definitely onto something with the new Palm.
2). Don’t Upstage the Front-Runner: McCain waited until the day after Obama made his vice-presidential nomination to nominate his VP candidate. don’t try to overshadow Apple, do it afterwards if you must… Take the Wind Out of Their Sail by making your big announcement afterwards. TechCrunch said debuting the new Palm before Apple’s WWDC could very well blow the Pre right out of the water, one day into its young life
3). Want to Be It, or Be With It: The new Palm Pre is the perfect product like Sarah Palin. Even if you didn’t like Sarah Palin’s views, lots of people still wanted to look at her. Just in case all iPhone customers DON’T switch to the new Palm Pre many iPhone and Blackberry users can’t break their contracts will still be yearning for it. Consumers are saying the new Palm is definitely worth switching
4). Helping an Ailing Friend: Lots of conservative Republicans were against McCain, and some even threatened to stay home on election day in protest to McCain. GigaOM says Sprint lost 4.6 million customers last year and the NYTimes losing tons of money for a while. Sarah Palin gave large groups of “undecideds” a new reason to consider John McCain.
5). Dumb Found Your Competitors: Palin threw a lot of people off. Some would say that Democrats hadn’t figured out how to deal with Palin yet. In “Sarah Palin as Marketing Strategy” Phil Bernstein says “after some Obama aides blasted the selection, Obama himself made a point of praising her. So the choice may have the added benefit of tying the opposition up for a little while.” ATT is already getting a hissy fit about the new Palm Pre… seems like they’re pretty dumb founded to me.
This site is dedicated to the great new Palm reviews out there, but I couldn’t help myself from making a comparison between Sarah Palin and the Pre.
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